Over three decades ago, Eileen Wixted saw a need in the business community. As a former journalist and news anchor, Eileen knew firsthand how impactful a thoughtful, proactive approach to media engagement could be for building and maintaining a strong reputation. She also knew that organizations were often unprepared or unwilling to share their story with the media. Armed with industry knowledge and determination, she set out to establish a firm that trained, coached and educated individuals and businesses to be better communicators, preparing them for a variety of opportunities to establish, grow and/or protect their brands.
Since those days, the media landscape (and the world) has changed significantly, and so have the rules of engagement. Today’s leaders and spokespeople must be able to clearly articulate their company’s position on a variety of topics, regardless of market, geographic footprint or size. They must also be prepared to share their positions at any time, and on any platform, with the increasing influence of “citizen journalists.” As the nature of media has evolved, so too has Wixted & Company.
Today, the Wixted & Company team is comprised of seasoned journalists and writers, award-winning media and broadcast professionals, organizational leaders and storytellers across all mediums. While Wixted & Company is still renowned for its training programs and media relations expertise, the firm has grown significantly since its founding to offer a full suite of strategic communication services.
As a full-service strategic communication firm, the professionals at Wixted & Company act as true extensions of our clients’ teams. The firm provides leadership counsel during times of crisis and issues management; builds, executes and measures strategic communications plans and public relations campaigns; creates high-quality, engaging video products from concept to completion; and leads a breadth of training and coaching programs tailored to the needs of participants.
Who We Are
Wixted & Company is a full-service strategic communication firm. Whether an organization or individual is facing a time of growth, uncertainty or change, Wixted is a trusted resource in helping clients communicate with purpose, strength and clarity to achieve their goals.
Our team of advisors uses the power and influence of communication – through strategic counsel, crisis communication, internal communication, media relations, and training and video services – to develop a tailored, integrated strategy for the unique needs of the client.
Supportive first. We work with our stakeholders, through an empathetic lens, to better understand issues and provide support as we identify an authentic communication solution.
Staying power. In an ever-changing environment, we walk side by side with our clients to provide them with a communication strategy that will enhance their business. Situations change and evolve, so our team is flexible and adjusts to provide solutions that meet your goals.
Confidential service. As your partner in communication, trust is at the core of everything we do. We value our clients and understand the complex and sensitive nature of information shared.
- Results Oriented:
Tangible results. By fully understanding our clients’ goals through our formal discovery process, we develop customized solutions to help them reach those goals. Results oriented means we ensure our clients have actionable tools to be successful.
Better together. We know the power of partnership. We partner internally every day with our team members to exceed our clients’ expectations. In addition, we work as an extension of our clients’ teams to collaborate and seamlessly deliver outstanding communication services.
Meet Our Team of Experts