The health care communication environment is in a constant state of change – mirroring the evolving regulations and programs – and taking on greater scrutiny since the COVID-19 pandemic. For more than 30 years, our team has worked alongside health care practitioners, providers and networks of all sizes to address diverse communication issues such as physician reimbursement, medication errors, wrong-site surgery, government regulations, care for the uninsured and underserved, nursing shortages, COVID-19 protocols, organized social media attacks and executive compensation issues, to name a few. We also help health care clients share positive stories that demonstrate quality, compassionate care.
Today, Wixted & Company supports hundreds of health care providers as they navigate continually changing regulations and higher expectations from patients, community members, employees, lawmakers and others.
With more accountabilities being placed on health care providers than ever before, and after operating through a years-long pandemic, being able to communicate effectively is no longer a choice – it is a necessity. Wixted & Company addresses the full range of communication needs, including strategy and counsel, writing, issue and crisis communication management planning, stakeholder engagement and media training.
Whatever your audience – from board members to national news media – our real-life training programs with on-camera interviews equip executives, board members, physicians and spokespersons to communicate clear and consistent messages that instill public confidence and trust. We draw upon our finely-tuned expertise and extensive understanding of the health care industry and regulatory environment to provide real-life scenarios in our training, which includes hands-on practice, coaching and candid critique in a supportive environment.
What is the Value of Public Relations in Health Care?
Health care is in a constant state of change and evolution. From government regulations to nursing shortages, from medication errors to the disappearance of birthing units, health care is under greater scrutiny than ever before. Developing and maintaining trust and confidence in your organization takes strategic planning and intentional execution of your external and internal communications.
Contact Us to Discuss Our Health Care Communications Strategy, Crisis Communication & Training
If you’re interested in Wixted’s health care PR services give us a call at 515-226-0818 or send us your contact info.