Once in an industry that operated largely under the communication radar, agricultural businesses are now more squarely in the public eye due to technological advancements, animal treatment, cost competitiveness, product differentiation, health concerns, consumer pressures, governmental regulations and more.
Wixted & Company helps agribusinesses create a sound communication strategy and plan, and then trains leadership and spokespeople to effectively shape your organization’s image in the marketplace. We work with large-scale farming operations, seed companies, livestock producers, processing facilities, food providers and others to provide strategic communication and counsel, communication planning and tailored training.
Wixted & Company is also your go-to resource for crisis communication planning, which provides specific measures for responding to unanticipated events such as chemical spills, undercover videos, product contamination or on-site accidents. Delivered in advance, crisis communication planning will enable your team to respond with confidence to the news media, manage risk down and make an unexpected event a one-day story.