Once an industry that operated largely under the communication radar, agricultural businesses are now more squarely in the public eye due to technological advancements, animal treatment, cost competitiveness, product differentiation, health concerns, consumer pressures, environmental impact, governmental regulations and more.
Wixted & Company helps your agribusiness create a sound communication strategy and plan, then trains leadership and spokespeople to effectively shape your organization’s image in the marketplace. We work with large-scale farming operations, seed companies, livestock producers, processing facilities, food providers and others to provide strategic communication and counsel, communication planning and tailored training.
Agribusiness Crisis Communication Plans & Training
Wixted & Company is also your go-to resource for crisis communication, which provides specific measures for responding to unanticipated events such as chemical spills, undercover videos, product contamination or on-site accidents. Whether delivered in advance or when an incident occurs, our crisis communication plans and training enable your team to respond with confidence to partners, stakeholders and the news media, and manage risk with the goal to contain an unexpected event to a one-day story.
Contact Us to Discuss Your Agriculture PR Needs
If you’re interested in Wixted’s agriculture PR services give us a call at 515-226-0818 or send us your contact info.