Crisis Communication Management
Our crisis communication team partners with organizations during low-frequency, high-risk events, when the stakes are high. Working together we provide strategy to develop the message platform, communication plan and training needed to manage an issue, incident or crisis situation. From hostile television interviews to print reporter calls, Congressional testimony to investor conferences, our team has the knowledge and experience to position your organization in a way that protects your brand and reputation.
Our crisis response team has more than 20 years of experience in handling a variety of situations, from wrong-site surgery to corrosion on a nuclear reactor. Working alongside organization leadership, we assess the situation, provide counsel in-line with existing business plans, and develop a communication strategy and plan to ensure an organization’s voice remains authentic through a crisis situation.
Our issues management plans and training programs encompass intense strategy and messaging, as well as practice and critique to help your leaders feel confident in the message and delivery platform. By prioritizing and addressing policy and reputation issues expediently, Wixted & Company can help you positively impact public perceptions and ultimately your organization’s success.
Incident Response Planning
When an urgent communication need arises, Wixted & Company stands ready to help clients create a quick, user-friendly plan and messaging to manage the issue down before it escalates and becomes a crisis.
Crisis Communication Planning
We partner with national and international organizations to develop crisis communication plans that act as a playbook when the unexpected occurs. Spending time with organization leadership to determine issues and risks, our team puts together an actionable document that will lead an organization through a crisis. Elements include the communication strategy and approach, protocol, compelling message narrative, pre-approved holding statements for a variety of scenarios, and numerous communication tools to further assist you.
Crisis Communication Training
The nature of a crisis situation calls into account the very livelihood of an organization, often creating an environment in which it is difficult to come to a communication consensus. Our Crisis Communication Training program offers participants the opportunity to skill-build and strategize a communication position within a realistic setting. Whatever the circumstance, participants will leave with the skills needed to build credibility – when they are needed most.